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Graff

Established in 1960 by British jeweller Laurence Graff, the multinational jewellery company is headquartered in London and operates as a vertically integrated entity, managing design, manufacturing, and retail distribution.

With over 50 stores globally, including locations in New York, Las Vegas, Hong Kong, and Beijing, the brand has achieved widespread recognition.

Laurence Graff, inspired by his family's heritage, began his jewellery career at age 15 in London's Hatton Garden.

Over six decades, his passion for diamonds has propelled the brand to global prominence.

Graff's creations have commanded significant prices at auctions, such as the sale of a 43.59-carat fancy yellow intense Graff Diamond for over £1.3 million in 2017 and a pair of diamond chandelier earrings weighing 54.44 carats, which sold for over £75,000.