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Heuer

Founded in 1860 by Edouard Heuer, the esteemed watch brand remains a pinnacle of horology. Heuer's innovations, including the oscillating pinion patented in the mid-1880s, set the stage for the brand's enduring success.

Throughout the 20th century, Heuer's patented creations, such as the "Time of Trip" dashboard chronograph and the "Autavia" dashboard timer, showcased the company's commitment to innovation.

Designated as the official timekeeper for numerous Olympic Games and sporting events, Heuer solidified its reputation as a leader in precision timing.

Under Jack Heuer's leadership, the company introduced the first automatic chronographs in the late 1960s, embracing modern technology. Following TAG Group's acquisition in 1985, the company was rebranded as TAG Heuer.

Renowned for its elegance and precision, TAG Heuer watches maintain their status as coveted timepieces with enduring ties to sporting events.