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Jaeger-LeCoultre

Jaeger-LeCoultre stands as one of the world's foremost brands renowned for its innovative movements and timeless designs. The brand's story traces back to 1833 when Antoine LeCoultre founded the company in Le Sentier, Switzerland, alongside other esteemed Swiss watchmakers.

Antoine LeCoultre's forward-thinking approach is evident in his design of a ground-breaking mechanism featuring a small push piece, akin to the modern 'crown', eliminating the need for a traditional key to change functions—a significant departure from prevailing practices until the 1840s.

Over the ensuing decades and numerous watch calibres later, LeCoultre's collaboration with Parisian watchmaker Edmond Jaeger at the turn of the century marked a pivotal moment. Together, they pioneered the development of ultra-thin and innovative wristwatches that have become synonymous with the brand, including the iconic Reverso, the Geophysic, the Polaris Memovox, and the renowned Atmos Clock.

In addition to its contributions to horological innovation, Jaeger-LeCoultre holds a historic association with the "Dirty Dozen," a group of twelve watch manufacturers commissioned by the British Ministry of Defence during World War II to produce military watches. The brand's involvement in this significant historical endeavour further underscores its enduring legacy and contribution to the world of watchmaking.