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Rotary

Rotary Watches Ltd was founded in La Chaux-de-Fonds, Switzerland, by Moise Dreyfuss in 1895. In the 1920s, Georges and Sylvain Dreyfuss, family members of the founder, initiated the export of Rotary watches to Britain, eventually establishing it as the company's most prosperous market.

Rotary later secured a notable contract as the official watch supplier for the British Army.

The iconic "winged wheel" Rotary logo was first introduced in 1925 and has undergone minor modifications since its inception.