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Tag Heuer

TAG were formed in 1985 when the Tag Group purchased Heuer, a watch company that dated back to 1860 but are most famous for producing watches for motorsport in the 1960’s and 1970’s.

Tag Heuer are known for their sporting watches and have reissued iconic watches from their motor racing past, such as models like the Carrera, Monaco, Autaiva and Silverstone. Their association with motorsports, underscores their commitment to precision, performance and innovation in watchmaking.

The Monaco was the first square chronograph and was made famous by Steve McQueen with his character, Michael Delaney, wearing the watch in the cult film Le Mans in 1971.