In the realm of luxury fashion, few names command as much respect and admiration as Goyard. Established in Paris in 1853, it has captivated discerning clientele with its exquisite craftsmanship, timeless designs, and attention to detail. From its origins as a purveyor of fine luggage to its status as a symbol of understated luxury today. The history of Goyard is a testament to the enduring allure of French savoir-faire.
A Legacy of Craftsmanship
The story begins in the mid-19th century when François Goyard founded the eponymous brand in Paris. Initially specializing in the crafting of exquisite trunks and travel accessories, Goyard quickly gained recognition for its impeccable quality and inventive designs. Under the stewardship of successive generations of the family, the brand expanded its offerings while remaining steadfast in its commitment to artisanal excellence.
One of Goyard's most iconic features is its signature Goyardine canvas. A distinctive chevron pattern crafted from coated canvas and adorned with the brand's logo. Developed in the late 19th century, this timeless motif has become synonymous with the Goyard name. It is prized by collectors and connoisseurs alike for its durability and elegance.
Throughout its history, Goyard has counted royalty, celebrities, and discerning travellers among its clientele. From the Duke and Duchess of Windsor to Coco Chanel and Karl Lagerfeld, Goyard's creations have graced the shoulders of some of the world's most influential figures. This cemented its status as a symbol of refined taste and sophistication.
Current News and Developments
In recent years, Goyard has continued to uphold its legacy of excellence while embracing the modern demands of the luxury market. Under the leadership of Jean-Michel Signoles, the brand has expanded its presence globally. The brand has opened flagship boutiques in major cities around the world.
Despite its storied history, Goyard remains a fiercely private and exclusive brand. Eschewing traditional marketing and advertising in favour of word-of-mouth and personal referrals. This aura of mystery and exclusivity has only served to enhance the brand's allure. This has attracted a loyal following of discerning customers who appreciate its understated elegance and timeless appeal.
In addition to its iconic luggage and travel accessories, Goyard has expanded its offerings. It now includes a range of leather goods, such as handbags, wallets, and accessories. Each piece is meticulously crafted by skilled artisans using time-honoured techniques and the finest materials. This ensures the highest standards of quality and craftsmanship.
Goyard at Auction
Designer Handbags & Accessories | Tuesday 16th April
Viewing times (ID required):
London
Tuesday 9th April 10:00-16:00
Wednesday 10th April 10:00-16:00
Birmingham
Friday 12th April 10:00-16:00
Monday 15th Aril 10:00-16:00
Tuesday 16th April 8:30-09:00
Virtual viewings are available by request. Virtual viewings are the ultimate personal shopping experience. Using Zoom, you can ask us whatever you need to know in order to buy with confidence. Find out more here.
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